Commercials Oxfam Unwrapped (2008)Title: The Funusual Gift  World Environment Day (2008)Title: Stop Wondering and Take Action  Kidney Kids of New Zealand (2008)Title: Camp Kids / Horby's Story / Tamatea Family Story  World Vision (2007)Title: Just Like Us / Specific Area Development Project |
Conceived independently or with creative partners, Borderless commercials fit the ethos of creating positive change in society.Each commercial is produced with the highest production values, a humanitarian edge and as part of a campaign towards positive social and environmental change.Oxfam UnwrappedThe idea: Oxfam Unwrapped wanted to bring the 2008 Christmas campaign to life by connecting well-meaning Kiwis with funusual gift giving. Humour has always been at the heart of the campaign so became a natural fit for the tone of this commercial. Whilst these kind-hearted kiwis have sort of missed the point of Unwrapped, they are an encouragement to those looking for something creative to give this Christmas (other than socks and jocks!).
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Client: Oxfam New Zealand (2008)
Title: The Funusual Gift Director: Dean Easterbrook Director of Photography: Richard Parsonson Storyboard Artist: Owen Hill Producer: Qiujing Wong Format: High Definition World Environment DayThe idea: Borderless worked with Good Magazine (NZ's first sustainable magazine) to create this moving 90 second story compelling audiences to stop wondering if they can make a difference and simply get out there and do something. Launched on June 5th, 2008 (World Environment Day) this piece was broadcast worldwide on both the web and television.
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Client: United Nations Environment Programme / Good Magazine (2008)
Title: Stop Wondering and Take Action Director: Dean Easterbrook Director of Photography: Richard Parsonson Producer: Qiujing Wong Format: High Definition Kidney Kids of New ZealandThe idea: This brand campaign was launched with the goal of raising awareness of Kidney Kids throughout NZ. 'Camp Kids' was designed to bring to life the purpose of the organisation - "giving kids the opportunity to live their best life possible". 'Horby's Story' and the 'Tamatea Family Story' are profiles of real-life kids and their families, demonstrating that despite the illness they get on with living the best life possible. The outcome of this campaign has been a significant increase in awareness of KKNZ.
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Client: Kidney Kids of NZ (2008)
Title: Camp Kids / Horby's Story / Tamatea Family Story Director: Dean Easterbrook Director of Photography: Richard Parsonson Producer: Qiujing Wong Format: High Definition World VisionThe idea: Filmed in Luhsaka, Western Zambia, Africa, this television campaign demonstrated the "on the ground" work of World Vision in one of many valuable area development projects.
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Client: World Vision NZ (2007)
Agency: BLACK Title: Just Like Us / Specific Area Development Project Director: Dean Easterbrook Director of Photography: Richard Parsonson Producer: Mark Davey Format: High Definition |