The idea: This brand campaign was launched with the goal of raising awareness of Kidney Kids throughout NZ. ‘Camp Kids’ was designed to bring to life the purpose of the organisation – “giving kids the opportunity to live their best life possible”. ‘Horby’s Story’ and the ‘Tamatea Family Story’ are profiles of real-life kids and their families, demonstrating that despite the illness they get on with living the best life possible. The outcome of this campaign has been a significant increase in awareness of KKNZ.
Client: Kidney Kids of NZ (2008) Title: Camp Kids / Horby’s Story / Tamatea Family Story Director: Dean Easterbrook Director of Photography: Richard Parsonson Producer: Qiujing Wong Format: High Definition Watch Horby’s Story Watch Tamatea Family’s Story Watch Camp Kids TVC
